Program Information

  • Education Level

    High School
  • Program Implementation

    After School, Classroom Based, Virtual
  • Program Focus

JA Launch Lesson®

JA Launch Lesson® is a point-of-entry program delivered by community entrepreneurs. Students gain firsthand knowledge about starting a business and the entrepreneurial journey.

JA Launch Lesson® is part of the JA Entrepreneurship Pathway and is recommended for high school students. It is available in classroom based, remote live, or afterschool implementation.

Materials are downloadable and include a detailed session guide for the entrepreneur and educator. JA Launch Lesson® is composed of one session delivered by the volunteer (entrepreneur).

JA teachers and volunteers are encouraged, as part of this program, to utilize the resources available in JA Connect® Learning Pathways, located at connect.ja.org. This self-guided experience includes interactives, JA Here to Career™, and games and apps for student use.

JA programs support national and state standards in reading, mathematics, social studies, and work and career readiness. See here for more information on alignment with national and state standards.

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While working at #1 Cochran, the team will be running the car dealership. Employees will work together to find car deals, schedule service repairs, and sell an item during the shopping period.

Job Roles

  • CEO
  • CFO
  • Accessory Expert
  • Service Advisor
  • Digital Sales Advisor