Program Information

  • Education Level

    High School
  • Program Implementation

    After School, Classroom Based, Virtual
  • Program Focus

JA Be Entrepreneurial® (Think Like an Entrepreneur)

JA Be Entrepreneurial® is a reimagined, modular learning experience that teaches students about the mindset and the skills needed for success by aspiring entrepreneurs and innovators who add value to any organization. Students completing all three modules use Design Thinking, a problem-solving approach, to create business ideas. Students also learn to transform their ideas into concise, effective, and actionable one-page business plans.


In JA Think Like an Entrepreneur, students develop a mindset that enables opportunity identification, innovation, value creation, and problem solving. They learn the principles, strategies, and skills through the experiences of others and apply them to their own lives.

Following participation in the learning experience, students will be able to:

  • Define entrepreneurship and some key qualities of entrepreneurs
  • Describe the advantages of embracing a growth mindset
  • Evaluate personal entrepreneurial strengths and areas for refinement
  • Develop a personal action plan

JA Be Entrepreneurial® is part of the JA Entrepreneurship Pathway and is recommended for high school students (grades 9-12).

The learning experience is a blended model that includes teacher-led content, volunteer-led opportunities, and self-guided content to support flexible implementation options. JA Be Entrepreneurial® is available as a classroom based, remote live, or afterschool experience.

Modules can be offered together or as stand-alone experiences to meet the diverse needs of educators and students. Each module offers a culminating, self-guided project for students to create an artifact that allows them to apply what they have learned.

Participating students will have the opportunity to compete in a new national virtual competition, JA Social Innovation Challenge, which provides a platform for them to share their innovative ideas for improving their communities and to compete for national honors.

JA teachers and volunteers are encouraged, as part of this learning experience, to utilize the resources available in JA Connect® Learning Pathways, located at connect.ja.org. This self-guided experience includes interactives, JA Here to Career™, and games and apps for student use.

JA Learning Experiences support national and state standards in reading, mathematics, social studies, work and career readiness. Please see here for more information on alignment with national and state standards.

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While working at #1 Cochran, the team will be running the car dealership. Employees will work together to find car deals, schedule service repairs, and sell an item during the shopping period.

Job Roles

  • CEO
  • CFO
  • Accessory Expert
  • Service Advisor
  • Digital Sales Advisor